The Power of Color
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I’ve been thinking a lot lately about the gendering of color and language — two things that are extremely important to the marketing of men’s grooming products. My friend Jacqueline posted this link recently and it offers a useful, if brief, look at the power of the color pink. Of most interest might be the historical tracing of the associations. It’s probably not surprising to learn that the alignments between pink/feminine and blue/masculine were constructed, in some part, by and for economic interests.
http://www.salon.com/life/broadsheet/feature/2010/02/22/power_of_pink/index.html
I’ll have more to say on this soon in the context of Gillette’s new campaign.
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This reminds me of something I learned a while back. Do you know what the differences between men’s and women’s razors are? Color and price. Even when identical models are released by the same company, women’s razors are generally more expensive. (I’ve heard that the same holds true for other drug store beauty products as well.) It seems that either (1) expense is also eing used as a marker of femininity or (2) women are easily fooled by dazzling shades of cotton candy and lavender blossoms. Not sure which it is… Looking forward to your words on Gillette.
Comment by kit April 8, 2010 @ 8:41 am