Comments for

Comment on Dove Men + Care: Anatomy of a Contradiction by hnigatu

hnigatu — Sun, 14 Mar 2010 04:22:33 +0000

i really really appreciated this post
I tried to do a post on the new dove commercials but was similarly perplexed by the contradictions, and then i found your post after i wrote mine and i feel like you captured exactly what i was trying to say a lot more eloquently then i have

Comment on Glossary by Old Spice: Manmercials «

Old Spice: Manmercials « — Mon, 22 Feb 2010 18:38:42 +0000

[...] product. The fantasy of speaking to women is actually aimed at other men, a means of conveying the manphrodisiac message I’ve written about before (in relation, oddly enough, to Old Spice). The attempted [...]

Comment on Old Spice: How to Make Money by Creating Male Anxiety by Old Spice: Manmercials «

Old Spice: Manmercials « — Mon, 22 Feb 2010 18:38:31 +0000

[...] isn’t new to manvertising. It’s their standard game, which I’ve written about before. In fact, Old Spice is, in some ways, one of the few companies to make their message direct and [...]

Comment on I’m Not a Woman… I’m an Old Spice Man by Old Spice: Manmercials «

Old Spice: Manmercials « — Mon, 22 Feb 2010 18:38:26 +0000

[...] Online Old Spice isn’t new to manvertising. It’s their standard game, which I’ve written about before. In fact, Old Spice is, in some ways, one of the few companies to make their message [...]

Comment on The New Gender Apocalypse: Baked Goods by palilunas

palilunas — Tue, 16 Feb 2010 23:49:42 +0000

On a similar note, I’ve been amused all day by the fact that it’s called Butch Bakery.

And I’ll join you with that pink unicorn cupcake!

Comment on The New Gender Apocalypse: Baked Goods by Alyx Vesey

Alyx Vesey — Tue, 16 Feb 2010 23:13:01 +0000

I’m guessing that David Arrick doesn’t realize that The B-52 may make people like me think of the The B-52s, which is one of the queerest, campiest pop bands ever. None of them would eat that cupcake. That frosting is thick with the homophobia’s battery acid aftertaste.

Although with cupcake names like “Jackhammer,” “Driller,” “Campout,” and “Big Papi,” something tells me that Arrick doth protest too much.

. . . I hope this guy has to file for bankruptcy. I’ll eat a pink unicorn cupcake in salute.

Comment on Crisis Hair Management by Dove Men + Care: Anatomy of a Contradiction «

Dove Men + Care: Anatomy of a Contradiction « — Mon, 15 Feb 2010 05:29:34 +0000

[...] written about Unilever’s ownership of the Axe brand before, but in a much different context. I was focused then on how the same company could own Axe, which [...]

Comment on Super Bowl Recap by Dove Men + Care: Anatomy of a Contradiction «

Dove Men + Care: Anatomy of a Contradiction « — Mon, 15 Feb 2010 05:29:07 +0000

[...] 15, 2010, 12:28 am Filed under: Commercials, Grooming In my recent Super Bowl manvertising recap, I put the Dove Men + Care commercial into a group called “The Return of Resentment” [...]

Comment on Irony, Dockers, and Manvertising – UPDATED by Susan

Susan — Fri, 12 Feb 2010 22:41:01 +0000

Great piece, as usual, and I particularly liked the way you summed things up in your addendum. Sometimes these things need to be stated explicitly and I think you got to the heart of why this kind of scholarship matters in the most direct way possible.

Comment on Irony, Dockers, and Manvertising – UPDATED by Angela

Angela — Fri, 12 Feb 2010 17:29:59 +0000

I really enjoyed this post. I was referred to you by a Slate.com’s Facebook posts. My college class, Images of Masculinity in Twentieth Century Literature and Film, was just discussing this ad the other day. I am deciding whether or not to do a large project exploring what manvertising means for masculinity today.