A while back I wrote a post on the Miller Lite “Be a Man” Campaign, which had rolled out two of its five commercial spots: “Purse” and “Skirt.”
A third ad is now on the air: “Lower Back Tattoo.”
Filed under: Commercials
Some nice work by Caroline Leader over at flowtv.org on the complicated images of men in cleaning product commercials.
Dudes Come Clean: Negotiating a Space for Men in Household Cleaner Commercials
I did a double-take while driving past the local Old Navy outlet the other day. In the window, in big, bold print were the words “Man Sale.” If the way I think about this blog is akin to a person with a metal detector looking for gold, the word “Man” combined with any advertising pretty much sets the sirens off on my detector. Here’s their ad circular for the campaign, which is basically the same graphics I saw at the store:
