Spanx for Men
May 31, 2010, 6:07 pm
Filed under: News

The New York Times has a fascinating article on “foundational undergarments for men.” It’s full of all kinds of fascinating gender-wrestling to get men to feel okay about something that has been typically associated with women. The Spanx brand offers a new “compression undershirt,” but other manufacturers are getting into the market, too.

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Miller Lite and How to Be a Man
May 29, 2010, 11:32 am
Filed under: Beer, Commercials

Hot on the heels of my last Miller Lite post comes another marketing move by the beer manufacturer that falls squarely in Manvertising category.

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Masculinity and Distractive Technology
May 26, 2010, 5:38 pm
Filed under: Beer, Commercials

I’ve been on a bit of a hiatus lately for a variety of reasons but am back now and kicking off a batch of stuff that promises to be extra maddening as the summer progresses (it is barbecues-and-beer season, after all, a highlight of the manvertising year).

What’s grabbed my attention right now is the latest commercial and beer technology from Miller Lite.

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